World’s First Food Metaverse Launches in the US

Credit: OneRare

OneRare, the first food metaverse, is officially launching in the United States after success in other parts of the world. The metaverse, created by husband and wife team Gaurav Gupta and Supreet Raju, will include virtual food experiences, food non-fungible tokens, and a network where foodies can interact, regardless of geographical distance.

OneRare has numerous applications of Web3. First, there are different zones users can explore, including beaches, forests, and lakes. There are also “Dish NFTs” where players can collect virtual ingredients and put together digital recipes. The Dish NFTs can be redeemed for digital artwork or, in the future, for actual meals at IRL restaurants.

Supreet Raju, the co-founder and CEO of OneRare, said that the metaverse can “bring us closer together” so that we can “share our culture and our food.”

The husband and wife team may try to model OneRare after other top metaverses in one particular aspect — the common ground where users and brands meet and interact. As Raju added in the announcement that now with the “launch of Foodverse,” there’s no reason why brands and the end-consumer can’t “come together” in this “safe and virtual setting.”

The Metaverse Could Be the Next Frontier for Businesses

Raju’s mention of a “common ground” where consumers and brands can meet and interact calls to mind the hopes of many companies diving into the metaverse. In the past few months, dozens of top companies have bought land, filed trademarks, or participated in virtual events that they likely hope will bring exposure to their brands, especially among younger age brackets. These companies include:

  • Fenty Beauty: Filing trademarks related to beauty products
  • Estée Lauder: Acting as the exclusive beauty sponsor of Decentraland’s Fashion Week
  • Miller Lite: Buying a plot of land in Decentraland and building a virtual bar
  • Gucci: Buying land in The Sandbox to create experiences on top of it

The metaverse has significant appeal to top companies if for no other reason than no physical goods are needed to create digital products. Companies can also replicate the products as need be per demand.

And it’s not just companies that are feeling the metaverse FOMO. Entire countries are devoting resources or preparing to dive into the metaverse. These investments include South Korea’s $180+ million investment into a state-sponsored metaverse and Turkey’s allocation of $19 million to move its education sector into the virtual landscape.

For now, time will tell if Foodverse, OneRare’s platform, will be as successful as the top metaverses like Decentraland and The Sandbox. One thing is for sure: The metaverse concept shows no sign of slowing down.